This hypoallergenic formula features avocado oil to clean and moisturize the coat of your furry friend while leaving his fur silky and smooth. It is infused with a live, colony-forming probiotic kefir culture that helps promote a healthy skin environment to defend against itch, odor, inflammation and hotspots. This shampoo is also cruelty-free, sulfate-free, paraben-free and non-GMO with no colors or dyes. Skout's Honor Probiotic Dog Shampoo is suitable for all skin types and conditions, including those with excessive shedding, itching, dryness, irritation and odor.